William Hill Review, Free Bets and Offers

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William Hill is something of a pioneer in the betting industry. When it launched as a bookmaking service back in 1934, it was one of the first to offer odds on the UK’s top horseracing events. From here, the company became an early entrant to the online world when it launched WilliamHill.com back in 1998. Since then, the company has been listed on the London Stock Exchange and has evolved into a multifaceted online operator with interests across the betting industry.


Is William Hill Your Best Bet?

Depending on your screen size and device, your experience with William Hill will look and feel different. At full stretch, the desktop interface follows a pattern that’s been used across the top operators for the best part of a decade. On the left of the page, you’ll find the betting menu. From here you can move to the centre of the page where you will find the odds, and then to the right of your screen you’ll find your betting slip. However, when you reduce the size of your browser window, William Hill takes a look more akin to a mobile interface.

Instead of a menu on the left of the page, each category is listed vertically down the page in tabs that can be opened and closed. Inside each tab, you’ll find a list of upcoming events and odds before you use the bet slip button at the bottom of the page to call up a separate boxout. This set-up is virtually identical to the one you’ll find inside the William Hill mobile app. The one difference you will find when you ante-up via the iOS or Android app is that there will be a category menu at the top of the main odds grid.

Essentially, it doesn’t matter which device you use, William Hill’s interface will remain clear and concise at all times.


The William Hill Betting Menu

At its core, William Hill has always been a sports betting brand. From the race tracks of the UK to the virtual strands of the web, it remains an expert in pre-game and in-play odds. Naturally, given its long association with the racing industry, horse racing features heavily inside the site’s sports betting menu. William Hill covers every horse racing fixture in the UK and Ireland as well as the top racing events from around the globe. Additionally, the operator has a best odds guarantee on all races taking place in the UK and Ireland. Finally, as we’ll describe in the next section, you’ll find a wealth of information and offers linked to the day’s top races.

Beyond its extensive list of horseracing bets, William Hill covers 29 other sports, including football, tennis, boxing, basketball, and darts. In comparative terms, William Hill would be trailing the leading pack if it didn’t have odds covering the major sports. However, in a bid to give experienced punters something a little different, the odds experts also strive to create markets for eSports, floorball, pool and even virtual sporting events. Never being afraid to go beyond the norm and try something different is something that certainly helps define William Hill in a competitive marketplace.

Although William Hill has built its brand on sports betting, today’s online and mobile products are packed with additional betting options. Casino fans can use the site’s universal wallet to wager their sports betting bankroll on everything from blackjack and slots to roulette, baccarat and even scratch cards. On top of this, a well-established poker platform offers users a skill-based way to make some money, while a bingo lobby provides some high-octane action with free games boasting real prizes. Overall, when you piece all of these elements together, William Hill is much more than a sports betting site. For those that like to spread their interests in pursuit of the best odds, this is fantastic news.


The Shining Light: Full of Features for All

William Hill is packed with features. In fact, it has so many little extras that we don’t have enough time or space to do them all justice in a single review. However, what we can do is pick out some highlights and give you a brief overview of why this sportsbook is set-up for those that want to lose themselves in a world of odds and sport:

WHTV: In line with its penchant for racing, William Hill’s desktop and mobile sites give you direct access to live racing streams. Activated when you place a bet on a specific race, these streams run in tandem with on-site radio broadcasts to make you feel as if you were part of the action.

WH Bet Boost: Bet Boost is open to all customers, with Bet Boost from William Hill, you are given one opportunity every day to enhance the odds of any selection on any pre-match market on any sport. The bigger the price, the bigger the boost.

#YourOdds: Harnessing the power of social media, William Hill gives you the chance to set your own odds. Instead of relying on the site’s oddsmakers, you can tweet @williamhill using the hashtag #YourOdds and ask for a price on the latest action. Assuming you haven’t requested anything too outlandish, the team will review and approve the bet before adding it to your account page.

Nap Table: The final feature of note inside William Hill is the daily Nap Table. For those that don’t know, a “nap bet” is basically a tipster’s top pick of the day across all races. Taking this idea, William Hill compiles a daily list of picks from its network of experts. Covering all the day’s top races, this resource is a great way to get ahead of the curve when it comes to horseracing.

Added Extras: Use Your Bonuses as You Wish

William Hill welcomes all new players - previous offers including a £30 sign up bonus. Like its peers, this deal was based on a deposit and bet dynamic. Once you’d created your first account and entered the promo code C30, you had to stake £10 on any pre-game bet with odds of 1/2 or greater. Assuming you could manage this, you’d be given 3 X £10 bet tokens for free.

Although you can find deals at other sites that will give you more free bets, William Hill’s aren’t restricted. While some operators will give you £10 for one activity and £10 for something else, William Hill lets you decide how you want to spend your credits (note: tote, pool, and lottery bets are excluded). As you’d expect, 'free' is just as valuable in the sports betting world as it is in real life, which is why we rate this welcome reward highly.

View from the Stands

Yes, William Hill is solid in all areas when it comes to betting odds and offers. However, if you’re a fan of horseracing, this is one of the UK’s leading portals. Thanks to a combination of experience, best odds guarantees, and experts insights, there are few operators that can compete with William Hill when it comes to offering a top-quality racing experience.

William Hill’s Highlights:

• Interface that works in all settings.

• Set your own odds.

• An impressive selection of features and expert tips. 

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