Betfred has a significant share of the UK retail betting market and is the owner of the Tote, the former state-run pool betting operation. The company moved online but still retains betting offices in the UK. The operation is licensed and regulated by the Gibraltar Gambling Commissioner and the Gambling Commission of Great Britain. There is only one site for the complete range of gaming products and funds are kept in one wallet. The Betfred sportsbook and casino can be accessed on desktop computers and using mobile devices. The company owner is known as the 'Bonus King' and Betfred has a range of offers for new and existing customers.
Betfred is one of the most high-profile retail and online bookmakers in the UK due to sponsorship of sporting events and involvement with the Tote. The company has to be seen to be complying with standards of the practice. The offers are clear and easy to achieve and that includes the casino welcome offer which is subject to the following Terms & Conditions:
• New casino customers only who may have placed bets on sports.
• Minimum deposit and first bet for £10.
• First bets must be placed on slots within 7 days of registration.
• The maximum number of free spins is 50.
• The free spins expire after 7 days.
• General Betfred Terms & Conditions apply.
The Betfred welcome offer is transparent and there are no hidden rules. The bonus does not come in the form of cash or free bets and can only be used to gamble on an online machine. The welcome offer is rare in that there is no bonus in betting funds but free spins that can be used on slots. The bonus could prove be extremely lucrative if one if the free spins produced a jackpot win.
It is fair to say that Betfred has one of the best packages of casino offers online. In addition to the sports welcome offer and ongoing sports betting promotions, the operator has published the following casino promotions:
• £30K Summer Cash Spectacular.
• £10m blackjack game.
• Golden Chip Ladder.
• Game of the Week which changes every 7 days and offers comp points.
• Weekly Spin Accumulator.
• Comp Points.
The Betfred casino app can be downloaded for Android and iOS devices. The mobile app replicates the desktop website which means the welcome offers and other offers can be activated on both platforms. Mobile customers can enjoy all the benefits of betting in the casino and live casino through the mobile app. Betfred have invested in customer offers covering the casino, poker and bingo products. During 2019 the brand was also associated with sporting events in golf, football and snooker. The target market is more retail bettors than online customers but the investment in brand awareness will bring benefits to the online division.
Betfred has gained more trust through the involvement with the Tote and retail bettors enjoy a decent range of bonuses. Visitors to the site to bet on sports often navigate to the gaming products, and following is information about the most popular:
One of the massive growth areas in online gaming is virtual slots which mirror the experience of playing machines in brick-and-mortar locations. Betfred have bought into the slots concept by offering over 200 slots. These games are themed and the most common themes are TV and Film, mythology and celebrities. Some of the slots are quick play and others offer progressive jackpots. At the time of writing two games offered jackpots of over £2 million. This huge, life-changing prize could be won from one spin costing one pound. Jackpot slots with Betfred are now akin to playing lotteries which offer the potential for wealth from a small stake.
Physical casinos offer a number of table games, including roulette, blackjack, baccarat and craps. Customers with Betfred can play digital versions of these games in the casino and live casino. Roulette is by far the most played table game in real casinos and online and there are several versions. Roulette players with Betfred can play roulette in the following formats:
• Diamond Bet
• Sporting Legend
The fundamentals of the table and the wheel are the same in each version which have slight variations to create uniqueness. Betfred also offers customers a number of types of blackjack and baccarat in the casino and live casino. Customers can practice playing free games and graduate to games that require a stake and offer cash winnings. The range of stakes covers all budgets and skill levels.
The main menu on the Betfred Homepage lists the following gaming products: Sports, Games, Casino, Lotto, Live Casino, Vegas, Virtual, Bingo, Poker and Totepool. No other online bookmaker offers this range of products. There is a range of stakes for each game which accommodates recreational players and higher staking professional. Poker tournaments cater for all levels of play and budget. Lotto games offer huge prizes for a small bet. There are many versions and games of bingo during the day.
Betfred accepts the following payment methods: credit and debit cards, e-Wallets, prepaid cards and Bank Transfer. Funds can be transferred from an account using the same provides. Deposits are immediate and free while withdrawals take from 2-5 days depending on the method, and most do not carry a charge.
Players with Betfred can get in touch using email, phone or Live Chat. There is a comprehensive Help facility and FAQ section. Betfred promotes responsible gambling with exclusion measure and links with support bodies.
There are very few weaknesses or missing elements on the Betfred casino and live casino. The welcome offer is complemented by ongoing casino offers for existing customers. Betfred provides a good all-round casino experience and extensive betting options in a wide range of products.