Unibet is one of the more successful of the new breed of online bookmakers, who have managed to break into the UK market without a background in retail betting – although they have since acquired the online accounts for Stan James, a former chain of UK betting shops, which also had an online sportsbook.
Due to their lack of physical licenced premises, the operator can focus all their resources on the online product.s. The Unibet website is operated by Platinum Gaming who are located in Gibraltar. This company is licensed and regulated by the UK Gambling Commission which is one of the most respected regulatory bodies in the industry. One account is required for both the sports betting and the casino, and funds are easily transferable between the two site sections. The Unibet casino can be accessed using desktop computers and mobile devices. The product range features sports betting, a casino and live casino, bingo, lotteries and poker.
Customers with Unibet can benefit from a range of welcome offers and promotions across all the products. The free bets and bonuses comply with the strict standards set and policed by the UK Gambling Commission. There have been some high-profile fines for a lack of transparency with offers in the past, but the Unibet casino bonus is seen to be fair and achievable by the regulatory body. The Unibet casino bonus which comes as part of the sports welcome offer is subject to the following Terms & Conditions:
- New customers only
- The minimum deposit is £10
- Refund of up to £40 if the first sports bet loses
- Unibet casino £10 bonus
- Wagering requirements: sports 3 times and casino 35 times the bonus
- Qualifying products for use of the bonus are Casino, Live Casino, Slots and Games
- The casino bonus will expire after 7 days
- Unibet general Terms & Conditions apply
The Unibet casino first deposit bonus is rare as it is credited on the basis of the first deposit for the full product range. Other operators offer specific sports and casino welcome offers and new customers select the one to activate. The £10 casino bonus is awarded even if the qualifying bet wins. The staking requirement is £350 in one week before any bonus money or winnings can be withdrawn.
Customers can choose to activate a specific poker welcome offer at Unibet. This offer is valid for new customers and comes in the form of £20 of credit to be used in UK Tour tournament tickets, which expire after 35 days. The poker offer also features a £500 play-through bonus which must be used within 60 days. The poker offer is generous and complies with Gambling Commission rules.
Unibet has offers that are specific to each product and there are ongoing promotions for sports, bingo and poker. At the time of writing the website had published the following promotions for current casino players:
- Sweet Bonanza Tournament
- Daily Lucky Spin Tournament
- VIP packages for money tournaments
The UK market is highly competitive and regulated and Unibet is competing with some established and trusted brands. The operator has invested resources in promotions and concessions, including a number that are specific to the casino. Existing players who introduce a friend can claim a £60 cash reward which can be used for casino betting, including slots and table games.
The main menu on the Unibet Homepage displays the following options: Sports, Casino, Live Casino, Bingo, Lottery Betting and Poker. Clicking Casino takes readers to the main page where the most popular games are displayed.
Customers with Unibet can select from a wide range of slots games. The games each have a theme and the most common themes are ancient history, mythology, sport and TV and Entertainment. The slots either have a fixed maximum prize or an unlimited jackpot. These progressive games can provide a huge win for a small stake. At the time of writing the most lucrative jackpot was £1.857 million on the Mega Fortune game. The prize fund grows until the jackpot is won.
Roulette is the most popular casino table game around the world in bricks-and-mortar casinos and online. At Unibet customers can play the game for stakes from £0.10 to £5,000. The site features a number of formats including French, European and American. The basic structure of the betting table and wheel are the same, except that there are two zeros in American roulette so the bank has a bigger edge. Unibet also offers several versions of blackjack but no baccarat. The Live Casino features versions of roulette and blackjack and there are live croupiers and dealers. The experience is designed to replicate betting in a real-life casino.
Bingo comes in many forms at Unibet with a range of stakes that suit the recreational player and the more experienced, even though bingo itself is purely a game of chance, known as lottery betting. Other forms of lottery betting on the site, i.e. which do not require skill, include Scratch, Keno and Games.
Poker does have a skill element and Unibet provides many tournaments with a range of stakes. There are poker tournaments all through the day which have buy-in amounts and a limited number of players. New players can gain some experience in practice tournaments before graduating to tournaments that have an entrance fee and cash prize. Unibet has poker and bingo offers for all players.
Unibet allows customers to deposit betting funds using credit and debit cards, e-Wallets, safe prepaid cards and Bank Transfer, Cash can be taken from an account using the same banking methods. Deposits are immediate and generally free and withdrawals are subject to delays depending on the method and carry no charge.
Customers can search the help centre for advice or refer to the FAQ section which covers the most common questions. Unibet also has a player community and a social media presence on the main sites. There does not appear to be email and phone contact details or a working Live Chat.
Unibet has made an impact in the UK with television and press advertising, and sports sponsorship, and are deserving of their growing reputation as a serious, high-quality bookmaker. The various welcome offers are good incentives to open an account and all the products appear on the same menu. Visitors to the casino and live casino pages can enjoy a positive gaming experience on a wide range of games.