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MoPlay are relatively new on the scene, with the company launching in the UK in 2018. Thanks to a strong brand and competitive welcome offer, the company have become one of the more popular companies to use outside of the traditional ‘bigger’ companies. MoPlay continue to perform well across our assets and throughout this review, we’ll provide some indicators as to exactly why this is the case.

The company was set up under Addison Global (based in Gibraltar), it’s their first betting company, and they’ve not been shy in putting the brand out there. The ‘Mo’ stands for mobile, and that does a long way to describing exactly what the company stands for. The company are very much mobile first, with a large focus put on how the product performs for smartphone users. Put a slick interface together with competitive sign-up offers, a range of markets and much more, it’s clear to see why lots of punters are opening an account with MoPlay.

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MoPlay might be new on the scene, but already sponsor some of the biggest sporting names in the UK, including Manchester United and Watford FC. This type of exposure will be another reason as to why we’ve seen the company perform well in recent times.

MoPlay have been smart to put mobile customers first. Studies show that using your mobile to place a bet is on the rise. Given how easy it is to watch a live sport and simultaneously place a bet, it’s clear to see why MoPlay would go to such a length to distinguish themselves as a mobile-first operator.

You can access MoPlay on either their app or on their website. As is the case with most bookmakers, both platforms are easy to navigate and find the necessary market you are wishing to place a wager on. The navigation is particularly easy to work your way through. Markets are divided into categories with clear heading and images that serve well both visually and practically. Scrolling from market to market is one very simple process.

As well as traditional sport markets, there is also a casino and games that you can get involved in. These additional channels to bet on are available on both the website and the app.

The brand operates its system using SBTech sportsbook platform, which many people believe to be one of the best of its kind. The platform isn’t cheapt to operate off of, which implies that MoPlay are serious about giving their customers the best possible punting experience available.

The main attraction to using MoPlay however is the fact that there are few nearly-emerged bookmakers’ which offer such a wide range of markets to bet on, but at the same time, provide a platform that is slick and easy to operate. Everything from the activation of the sign-up offer, to placing a bet on the beforementioned range of markets on offer couldn’t be more simple.

In order to see what markets MoPlay have to offer, it’s worth checking out their Sportsbook to find a full host of sports to choose from. The football is covered with betting on the Premier League, Championship and the remaining football league action, there’s also all of Europe’s major leagues, combined with markets from the rest of the world, in areas such as the Americas, Asia and Oceania. Not only does MoPlay cover what we would consider the most popular sport, it caters for a full range of sporting fanatics with odds on offer on sports such as cricket, horse racing, Formula 1, tennis and much much more.

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Here are some of both the pros and cons that you should be aware of when signing up to MoPlay:

Pros

- A solid welcome bonus that would rival most other offers on the market

- Ongoing existing customer offers and other promotions that are worth staying tuned for

- Affiliations and sponsorships with clubs such as Manchester United and Watford, which implies that you can trust how the company operate

- A good app and website that makes punting on the move a seamless and enjoyable experience

- Wide and varied array of in-play and live betting markets

- Easy-to-use and safe banking functions, allowing you to deposit and withdraw funds without feeling apprehensive

- A ‘partial’ cash out feature that allows you to cash some of your winnings on a bet, whilst the remainder remains in-play.

Cons

- You won’t be able to stream live events, even once you have staked on the event in question

  • There is no contact telephone number for customer services
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Conclusion

In conclusion, MoPlay are a bookmaker worthy of your trust and worthy of making the most of their current sign-up offer, as well as exploring the range of markets that they currently offer. Though they run plenty of promotions, a lot of these are specific to football, so if you’re punting tends to be focused on football, you’ll be happy to hear this, if not, then other sport promotions tend to be few and far between.

By the end of this review, MoPlay have come as a new bookmaker that are doing a lot of things well. Yes, they might be new on the scene, but the infrastructure they have, and the intent they have shown means that they should be respected within the industry at this point. There are many reasons why you would choose a new online betting provider, but we think the main reasons you should are due to the numerous betting options and markets available, something that is can be lauded for a provider that is so new on the scene. Furthermore, they have postioned themselves as trustworthy, which can never be underestimated. Their association with Manchester United in particular shows that they mean business and should be considered when you are looking to acquire a new online bookmaker to place a bet with.

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